Towards a Characterization of Quixoteism (Salgado & Oceja, 2011).
Empathy, Distress, and Rumination.
Motivational conflict provoked by presenting the victim as one among others.
A measuring instrument of the facilitator process of the Quixoteism
The transcendent change orientation.. a facilitator process to activate the Quixoteism
Posters aceppted at 3rd Annual Meeting of the Society for the Study of Motivation
Activating the motive of Quixoteism: The transcendent-change orientation
Sergio Salgado is Doctor (PhD) in Social and Organizational Behavior by the Universidad Autónoma de Madrid (UAM, 2009). His thesis, directed by Professor Luis Oceja, raised a first theoretical characterization and experimental verification of the motive whose ultimate goal is to increase the welfare of the world (i.e., Quixoteism). Currently, Sergio works as postdoctoral fellow sponsored by CONICYT (Chile) in the Department of Social Psychology and Methodology at the UAM, with a view to further investigation of prosocial motivation in general, and of Quixoteism in particular.

The professor Dr. Luis Oceja (right) and the Dr. Sergio Salgado (left) study the antecedents and consequences of Quixoteism
In this line of research is proposed the existence of an inedit kind of social motive that has been called “Quixoteism”. The proposal of this motive is part of a stream of Social Psychology research that is concerned with the study of the antecedents that contribute to the explanation of prosocial behavior and its promotion.
The Quixoteism characterization addresses three aspects: (a) the definition of his ultimate goal : improving the welfare of the world, (b) the proposal for a process that facilitates its activation: the presence of the transcendent change orientation, and (c ) obtaining empirical evidence to verify this characterization.
To date, the study of Quixoteism has promoted the development of a doctoral thesis (Salgado, 2009) and several presentations at international conferences (Oceja & Salgado, 2006, Oceja, Salgado & Caballero, 2007, Salgado & Oceja, 2008; Salgado, Oceja & Stocks, 2009). Work is currently in the generation of new research and developing articles that allow us to share the work done in specialized journals.
Oceja, L. & Salgado S. (2008). Quixoteism: A Social Motive that Leads to Perform a Heroic Behavior. 9th Annual Society for Personality and Social Psychology (SPSP). Albuquerque, Nuevo México, USA.
Oceja, L., Salgado S. & Caballero, A. (2007). Antecedentes y consecuentes de un nuevo motivo social: el Quijotismo. V Simposio de la Asociación de Motivación y Emoción. San Sebastián, España.
Salgado, S. (2009). Caracterización teórica y comprobación experimental de un nuevo motivo social: el Quijotismo. Tesis Doctoral. Universidad Autónoma de Madrid.
Salgado, S., Oceja, L., & Stocks, E. (2009). Testing the link between the motive of Quixoteism and heroic behaviour. 10th Annual Society for Personality and Social Psychology (SPSP) Conference, Tampa, USA.